My name is Chaya Amittai, and I’m a senior graphic and UI/UX designer with over 12 years of experience building digital experiences that connect emotionally and convert intentionally.

My path into design wasn’t traditional—it was transformational.

Early in my career, I was a sales agent ranked in the top 5% of my company, deeply immersed in understanding customer behavior, objections, and what truly motivates people to take action. After being involved in a serious car accident, I was forced to step away from work and spend an extended period on bed rest. With limited mobility and a laptop as my only tool, I began teaching myself graphic design using Adobe Photoshop.

What started as a way to stay productive quickly became a passion—and ultimately, a career.

I fell in love with the power of design as communication. Design wasn’t just about making things look good; it was about shaping perception, telling stories, and influencing behavior. From that moment on, I dedicated myself to mastering digital design and UI/UX, blending creativity with strategy to help businesses grow.

Over the years, I’ve worked on numerous projects with highly successful marketing firms—many based in the Atlanta, Georgia area—as well as clients across the country. My experience holding leadership roles, including Marketing Director, combined with my background in sales, has shaped the way I approach design today.

I don’t design in a vacuum. I design with a deep understanding of:

• Market psychology

• User behavior

• Conversion strategy

• Brand positioning

• Campaign performance

That experience allows me to craft beautiful, intentional digital messaging that aligns with business goals and delivers real results.

Today, my work sits at the intersection of visual design, UX strategy, and performance-driven thinking. Every interface, layout, and interaction I create is rooted in empathy for the user and clarity for the brand.

Design changed my life—and now, I use it to help brands change theirs.